18823-SBU BAS Marketing Specialist
Location Changzhou, Jiangsu Date posted March 04, 2025 Job ID 18823- Elevating our marketing to the next level. Away from feature advance benefit to customer centric value selling approach
- Review current marketing material structure and define future desired state
- Tailor material and sales training for indirect channel
- Improve marketing capabilities of team and foster marketing mindset
- Understanding international specifics and represent global view within the team
- Expert in clustering and segmentation
- Drive Voice of Customer: From paint point to value proposition
- State of the art approach in requirements collection
- Ability to target specific segments
- Creating and maintaining regional macro and micro environment analysis (PEST)
- Improving and structuring training
- Train internal sales organization and external partners around the globe virtually (SI and SEA)
- Use of Webinars, eDemo, online webcast
- Ensure training has desired effect. Validate that training has been understood by the targeted audience
- Organize and coordinate content centrally
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master’s degree (MBA or MSc in Marketing) preferred
- 3+ years’ experience in a marketing role with a proven track record of designing and implementing marketing activities
- 1+ year experience in sales trainings is a plus
- Strong experience in Voice of Customer, solution and value messaging approaches
- Advanced writing skills in English
- Proficient in digital topics with a strong digital mindset
- Experience in Design Thinking desired
- Proficiency in PowerPoint presentation creation
- International experience desired
- Competitive compensation & benefit package
- Possibility to work in an international environment with multicultural team
- Interesting and challenging career in a successful leading global organization
- Trainings and professional development
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