Marketing Specialist-Trade Show & Events
Ubicación Lutz, Florida, Estados Unidos Fecha de publicación 16 junio 2026 ID de la oferta 22371- Assist the Marketing Communications Manager with planning and executing trade shows, conferences, and events ranging from 10x10 booths to cross-divisional exhibits up to 5,500 sq. ft.
- Coordinate all event logistics, including booth space reservations, directory listings, online promotions, and timely placement of vendor orders to meet discount deadlines
- Manage attendee coordination, including registration, hotel room blocks or recommendations, meeting room setup, and booth staffing schedules
- Identify and manage installation and dismantle (I&D) teams; support on-site setup, staffing, and teardown as needed
- Partner cross-functionally with internal teams and external vendors (graphic designers, exhibit houses, printers, and leadership) to deliver events aligned with business objectives and budgets
- Collaborate with product line managers to identify equipment and demo needs; ensure all materials and deliverables are completed on schedule
- Support development of event themes and integrated marketing campaigns with the Marketing Communications Manager
- Coordinate creation of booth layouts, exhibit graphics, signage, videos, demo products, and supporting materials
- Develop and distribute detailed event communication packages to attendees and stakeholders
- Work with leadership to define lead generation goals; manage on-site lead capture, track performance against targets, and route leads to the processing team
- Plan and execute company-hosted events, including venue selection, space booking, transportation, catering, décor, giveaways, signage, badges, and full event setup/teardown
- Support the Demonstration Bus Program, including project management of annual updates (equipment retrofits, literature, videos, giveaways)
- Manage operational requirements for the demo bus, including annual registration (plates/tags), insurance documentation, scheduling, and Canadian border crossing paperwork
- Coordinate with sales teams to schedule customer visits, build appointment calendars, distribute marketing communications, and send follow-up surveys
- Partner with Service Dispatch to schedule technicians for demo bus maintenance and repairs
- Ensure compliance with regulatory requirements, including coordination with Radiation Safety for state regulations
- Maintain trade memberships and directory listings
- Manage marketing asset inventory, including warehouse organization (6S standards), shipping/receiving, and promotional item sourcing, ordering, and storage
- Perform other related duties as needed
- BA or BS Degree in Marketing, Business Administration, Communications, or related field preferred
- 5+ years of experience tradeshow coordination
- Keen attention to detail
- Excellent project management skills
- Ability to influence others in cross functional positions to provide deliverables by deadlines
- Excels at written and verbal communication and follow up with colleagues
- Ability to work in a fast-paced environment and with multiple projects, maintain schedules and meet deadlines
- Ability to take direction from management and work autonomously and/or on a team
- Ability to travel approximately 4-6x per year
- Medical, dental and vision care coverage and a 401(k) savings plan with company matching – all starting on date of hire
- Tuition reimbursement, employee wellness programs, plus other perks and discounts
- Parental and caregiver leave policies
- All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
- Global market strength and worldwide leadership in weighing
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards
- A commitment to extraordinary service on our state-of-the-art equipment
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