18343-市场专员
Location Shanghai, Shanghai Municipality Date posted December 30, 2024 Job ID 18343- 与细分市场和产品市场协作,开展年度市场活动计划、执行、跟踪、结果反馈和优化,实现过程分析部门解决方案的整合营销,实现价值传递、线索产出、品牌管理,其中包括:
- 线下:展会、行业会议、客户交流会等
- 线上:官网、官微、直播、搜索引擎等
- 第三方合作:联合直播、软文、视频等推广
- 与CMC协作, 开展跨部门的线上、线下、第三方等渠道的营销活动执行、结果跟踪和反馈
- 与SBU协作,开展集团化营销活动或营销素材的本地化, 与集团沟通本地营销活动,获取集团支持
- 教育背景
- 本科及以上,市场营销或理工科(制药、化工、自动化等)相关专业背景;
- 工作经验
- 2-3年工业产品市场营销经验,仪器仪表背景优先
- 专业技能要求
- 具备整合营销的实战经验,包括:
- 出色的活动策划能力、精准精炼的营销内容创作能力、营销结果的分析和优化能力;
- 良好的沟通、组织、协调和执行能力
- 熟练的演讲能力和流利的英文口语及书面表达能力
- 较强的学习能力和主人翁精神
- 有竞争力的薪酬福利
- 国际化的工作环境与多元化团队氛围
- 在世界领先的公司尝试有趣并具有挑战性的工作
- 完善的培训与职业体系
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