Job Description:

-Develop and run segment marketing programs
-Work closely with Marketing Manager and Sales teams to drive demand generation through effective planning and execution of leads generation campaigns, via various channels such as SEO/SEM, collaterals, seminars, emails, exhibitions, social media marketing etc.
-Perform campaign data analysis to evaluate their effectiveness for the aim of optimizing marketing strategies & maximizing ROI
-Support Marketing Manager in projects and any other ad hoc duties assigned
-Provides stewardship to customer data in CRM system
-Run general corporate marketing initiatives
-Liaise and manage external vendors in developing marketing programs

Requirements: 

-Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Professional Degree in Business / Marketing or equivalent
-Has at least 1 – 2 years of experience in B2B marketing
-Is highly meticulous and good at details, as well as having a high level of organization skills are advantages
-Possesses positive attitude, a self-motivator as well as a fast worker
-Knowledge in AI agents/tools is a plus but not a must
-Proficient in SAP, MS Excel, Adobe Illustrator is a plus but not a must