Head of Content Marketing
Standort Urdorf, Kanton Zürich, Schweiz Veröffentlichungsdatum 24. April 2026 Anzeigen-ID 21812- Develop and execute a forward-looking content marketing strategy aligned with business objectives and market opportunities.
- Further develop the content marketing function into a proactive, strategically driven organization with clear business impact.
- Lead, mentor, and further develop an international content team (5 direct reports), fostering ownership and accountability.
- Create and oversee impactful, clearly structured, and visually engaging content across formats such as videos, articles, web content, guides, and whitepapers.
- Translate complex technical topics into compelling and accessible narratives for technically sophisticated audiences.
- Act as a central interface between Product Management, Industry Teams, and Marketing, ensuring alignment and consistent messaging.
- Collaborate closely with outbound and web marketing teams to integrate content into broader marketing campaigns.
- Proactively engage with technical stakeholders to extract insights and drive continuous content generation.
- Leverage AI and modern content tools to optimize workflows, messaging, and performance analysis, including evolving SEO and AEO requirements.
- Define KPIs and continuously improve content effectiveness through data-driven insights and performance tracking.
- Completed higher education (University, University of Applied Sciences, or equivalent) in Business, Marketing, Engineering, Life Sciences, or a related field, combined with relevant hands-on experience in B2B marketing.
- 5+ years of experience in B2B marketing, including at least 3 years leading content teams.
- Proven experience in industrial, technical, or complex B2B environments.
- Strong ability to understand and translate complex technical content into clear and engaging marketing narratives.
- Experience working closely with engineers, product managers, or technical stakeholders in a global environment.
- Demonstrated ability to develop and execute content strategies linked to business goals, buyer journeys, and personas.
- Hands-on leadership mindset with the ability to coach teams in writing, storytelling, and content quality.
- Strong cross-functional collaboration skills and experience working in matrix organizations.
- Data-driven mindset with experience defining KPIs and optimizing content performance.
- Practical experience with AI tools and LLMs in content creation, optimization, and governance.
- Flexible working hours (depending on the role), a hybrid work model, and a wide portfolio of training opportunities
- A 40-hour work week with at least 25 vacation days per year, plus 4 to 7 additional days off between bank holidays
- Free parking and direct access to public transport
- Employees in Urdorf can purchase monthly lunch checks and enjoy healthy meals at a reduced price, either externally or in our cafeteria
- A range of additional attractive benefits, including employee discounts at select area businesses
Have we raised your interest? Then we look forward to receiving your complete application at our Job portal.
If you have any question, please do not hesitate to contact our Talent Acquisition Team ta-ch@mt.com.
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