Marketing Manager
Standort Petaling Jaya, Selangor, Malaysia Veröffentlichungsdatum 22. April 2026 Anzeigen-ID 21902Our Opening and Your Responsibilities
Key Purpose of the Role: Manage the marketing team including Telemarketers to generate leads to the sales funnel through execution of a master marketing plan and leveraging on a high-quality database. Work closely with business owners to develop and execute annual marketing plan. Ensure timely and quality execution of planned campaigns leading to high quality leads for the sales team.
Strategic Outcome: Growth of hot/warm leads and increase in quality and quantity of leads. Execution of Marketing plan in line with Sales Go-To-Market Strategy. Expansion of Customer Database for targeted segments by regions. Team development.
Marketing Planning
- Drive the creation of the local plan, working together as a team, involving sales. Define parameters, campaign elements: conceptualization and upfront estimation of KPIs.
- Conceptualization, decision making, planning and organization of qualified customer database for targeted segments.
- Owns the database quality and drives constant improvement in the CRM databases with non-customer growth.
- Define periodical and ad-hoc processes to maintain and improve data quality.
- Precision data analysis of large data, working with databases, Excel and other tools.
- Target the right contacts with engaging content at the right time.
- Sending to smaller micro-segments (data mining) increasingly differentiated emails, tweaking messages based on performance, avoiding spam.
- Creators and enforcers of fast and flexible distribution processes for leads within the organization.
- Creating and leveraging nurturing programs for cold leads.
- Experts in opportunities offered by new marketing platform.
- Conceptualize the buying cycle of customers but pragmatic in adapting to the local resources.
- Apply strong analytical skills to correctly interpret campaigns results across different media, considering the cycle end-to-end from lead to order, communicating meaningful results.
- Key metrics: Leads, Hot/warm leads, conversions, pipeline, opportunity and revenue impact.
- Track ongoing campaigns, ensuring ongoing adjustments to achieve best results.
- Turn data into intelligence into actions.
- Research and provide insights into key segments and updates in the market.
What You Need to Succeed
Mandatory:
- Degree in any discipline preferably in Business Management or Development, Marketing or related field
- Able to read and communicate in English fluently
- Knowledge of CRM tools and manufacturing industries (e.g. F&B, Pharmaceutical, Chemical) and B2B Marketing
- Basic understanding and appreciation of products and applications in above mentioned industries
- Minimum 6 years working experience in a marketing environment with sound experience in customer database expansion, telemarketing and execution of marketing campaigns (e.g. emailers)
- Strong interpersonal skills and influencing ability
- Proven experience in a similar role in a manufacturing industry (B2B), with people management experience
- Able to produce good reports and present well
- Consistent top performer with strong project management skills
- Conceptualization, decision making, planning and organizational skills
- Concise and effective email writing skills
- Adept to manufacturing market trends and buying behaviour
- Adept in SAP, Business intelligence, MS Excel, data analysis and AI automation tools
Our Offer to You
- Fixed 1.5-month contractual bonus
- Medical Insurance, Dental and other allowances
- Career growth
- Work with a good team
- Skills development
About Mettler Toledo
METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.
Equal Opportunity Employment
We promote equal opportunity worldwide and value diversity in our teams in terms of business background, area of expertise, gender and ethnicity. For more information on our commitment to Sustainability, Diversity and Equal Opportunity please visit us here.
Lernen Sie METTLER TOLEDO kennen.
Werfen Sie einen Blick auf “Einen Tag im Leben eines Mitarbeiters von METTLER TOLEDO”. Egal, wo Sie in diesem Unternehmen arbeiten, die Teamatmosphäre ist immer spürbar. METTLER TOLEDO ist vielleicht genau das, wo Sie hingehören.
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